Reaching The Online Generation

An Initiative of CityTeam Ministries

How Do We Keep Ministry Focused On People?

Posted on | February 23, 2009 |

I talk a lot about strategy and tactics on this blog.  I also talk a lot about community and understanding how communities function online.  I hope, though, that a deep love for people permiates my posts.  Sometimes I worry that I communicate too much from my head and not enough from my heart.

There are three things I do several times a week to keep lost people on my heart.


I’ve talked quite a bit lately about online listening strategies.  Listening strategies are vital to ministry.  I think many ministries fail because they never learned how to listen to the lost.  If you don’t listen, how will you show them you care in a way that means something to them?


You have to walk among the people.  Listening is great, but it should always create a desire within you to get to know people.  As I am led by the Holy Spirit, I move from people’s Tweets into their blogs.  In my opinion, blogs are so much more personal.  I get to see how their tweets weave into people’s lives.  I get to know what they love, what hurts them, and what gets under their skin.  In short, walking among the people humanizes them.  They aren’t the faceless lost we speak of in church.  They are mothers, fathers, lovers, sisters, and brothers who feel deeply and passionately about their slice of life.


No, I’m not talking about praying in a room, or praying for people - even though those things are important.  I’m talking about praying with people.  Pray with them in crisis, pray with them in celebration.  Offer to pray for them if it’s appropriate but, if you can, pray with them.  You will be amazed at how prayer touches you as much as it touches them.

I never want to forget that ministry is about people.  So far, these three things have served me well.

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4 Responses to “How Do We Keep Ministry Focused On People?”

  1. David Watson
    February 25th, 2009 @ 1:40 am

    I would like to see you expand/express your thinking on listening strategies.

    1. Define
    2. Model
    3. Process
    4. Purpose
    5. Equip others


    David Watson
    From Hong Kong

  2. Paul
    February 25th, 2009 @ 5:48 am

    Hi David,

    I go into detail about using Twitter as part of an online listening strategy in this post -

    I haven’t covered what an offline listen strategy looks like though.

    Thanks for commenting.

  3. David Watson
    February 25th, 2009 @ 8:54 am


  4. Paul
    February 25th, 2009 @ 8:57 am

    Glad that I could help!

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    Who is God?' was one of the top three sentences googled in 2007, according to Google Zeitgeist. According to Alexa, the top two religious websites are Muslim, with BibleGateway coming in at a close third. The Online Generation is spiritual. They are seeking. And the church is the last place they would go to find spiritual fulfillment. This site is dedicated to those walking with The Online Generation and living lives of obedience to all the commands of Jesus Christ.
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