Reaching The Online Generation

An Initiative of CityTeam Ministries

We Cannot Exchange Meaning For Number

Posted on | November 18, 2008 |

Please, please, please do not use the number of friends you have on Facebook, Twitter, Plurk, or other social media tools to measure the impact you and your ministry have among the Online Generation.  I suggest that the number of conversations you have is the minimum unit of impact measurement, followed closely by the number of spiritual conversations.  A la Seth Godin, ask yourself, “Would the people I’m talking with - followers of Christ and those who do not - allow me to crash on their couch even after we’ve had a meaningful spiritual conversation?  Do they know I love them regardless of their spiritual choice?”

Even though it might sound like we are giving something away because we aren’t ‘in-your-face-with-Jesus,’ I can’t help that we will have a bigger impact for the Kingdom in the long run.


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    Who is God?' was one of the top three sentences googled in 2007, according to Google Zeitgeist. According to Alexa, the top two religious websites are Muslim, with BibleGateway coming in at a close third. The Online Generation is spiritual. They are seeking. And the church is the last place they would go to find spiritual fulfillment. This site is dedicated to those walking with The Online Generation and living lives of obedience to all the commands of Jesus Christ.
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