Reaching The Online Generation

An Initiative of CityTeam Ministries

Talking with the Online Generation

Posted on | November 13, 2008 |

Online, the medium creates a cultural expectation of interaction.  If we insist on using a broadcasting or narrowcasting strategy within a conversational medium, we will have very limited success.

Offline churches use a broadcasting strategy in their Sunday morning services.  A few, very innovative churches, cloned this approach online.  In Second Life, they bought land, built buildings, and set up times for speaker-driven services.  Unfortunately, I think broadcasting online will have limited success in reaching the lost online because it runs counter to their cultural expectation for communication.  ( is an exception, but I haven’t seen them account for the on-demand expectation of the conversational online culture.  I think they will, though.  They are pretty smart.)

Bottom line, we have to consider the culture of the Online Generation and adapt the form/delivery method (not content) in a way that meets their basic expectations if we want to see a widespread movement.

They want to talk.  That’s not a bad thing.  So let’s talk.

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  • About

    Who is God?' was one of the top three sentences googled in 2007, according to Google Zeitgeist. According to Alexa, the top two religious websites are Muslim, with BibleGateway coming in at a close third. The Online Generation is spiritual. They are seeking. And the church is the last place they would go to find spiritual fulfillment. This site is dedicated to those walking with The Online Generation and living lives of obedience to all the commands of Jesus Christ.
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  • Partners to Reach the Online Generation

    CityTeam Ministries
    Missions Resource Network